Mumpreneurs are a group of women who are successfully managing to run a business as well as manage their home and take care of the family. This is a dynamic group of women who are finding that working from home can provide a greater level of personal satisfaction - and who have tapped into a way to make a strong living that uses their strengths, creativity and experiences to generate a stable income outside the 9-5 world.
What it Takes To Be a Mumpreneur
For mothers, they opportunity to establish a business provides them with a chance to use skills they have from their previous working lives, whether those skills are within the administrative, accountant or marketing areas or perhaps something more creative and artistic. The key to succeeding is to find something that you can get passionate about and channeling that passion to making a success of what you've chosen to pursue.
Leveraging The Power Of The Internet
Establishing a business via the internet opens up a world of opportunity that didn't exist previously. The internet provides a place to sell your goods and services, circumnavigating the need to have a specified business premises or shop front. To succeed as a mum and entrepreneur, you'll need to be able to find a niche and stay focused on making something of the niche in which you work.
How To Find Your Business Niche?
If you're actively trying to find a way to become a home business entrepreneur, then you need to begin by establishing your business niche. If you've worked in marketing, PR or communications, then a business that provides copywriting services might be perfect.
If you're a hands-on person and you've got experience making crafts or handmade items, then this might be your chosen path. Evaluating your strengths and past experiences is a good way to choose a niche, but if you're passion if for something completely different to what you've done before, you can equally take that passion and turn it into a thriving business if you are committed to making it work.
Taking your talents and the things that inspire you and making that into a home business is a wonderful way to create a level of greater personal freedom. If you love the idea of pursuing your interests and making a living from doing something you love, all while having more 'face time' with your family - then the decision to become one of the growing number of mumpreneurs could be the most rewarding choice you'll ever make.
Market Research
Whilst it is a bonus if you can think of a business idea that utilizes your interests and passions, it will be of no use to you if there is no money in it! Therefore, make sure you do your due diligence PRIOR to starting up your online business by conducting thorough market research. You need to establish that there is a market for your idea and that this market is a 'buying' market. One of the biggest mistake new business owners can make is to start a business based on emotion, rather than sound market need.
Article by Fiona Lewis
Fiona Lewis is a mother of three and a Mumpreneur. She has, in just three years, established an immensely successful internet marketing consulting business on her terms - allowing her to have quality time with her young family. She has created http://www.MumpreneursOnline.com to share her knowledge with the aim of encouraging more women to realize the online business opportunities that are available to them. The site discusses different online business models, strategies and techniques in the no-nonsense way that busy mums need. With tried and tested resource recommendations it is designed to short-cut their learning curve to enable them to get online quickly and profitably. It has a special focus on work from home Australia opportunities. Article Source: http://EzineArticles.com/6174337
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